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Run your entire real estate
business from one platform
Lista CRM unifies leads, listings, deals, and your team into one elegant workspace.
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MLS & IDX included · SOC 2 compliant

Works with the tools you already use

The reality

Real estate runs on duct tape.

Modern brokerages juggle 8+ tools to close a single deal. Lista CRM was built to end that chaos.
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Agents

Personal pipeline, follow-ups, and reply templates.

Teams

Shared deals, lead routing rules, and team goals.

Brokerages

Multi-office rollups, commission splits, and SSO.

Enterprise

Manage multiple offices, brands, teams, and operations from one platform.

Role-based platform

One platform. Built for every seat in
your business.

Solo Agent

Win more deals without hiring an ops team.

  • Personal leads & deals
  • Tasks and follow-ups
  • Manual listings + IDX add-on

Team Member

Work assigned leads, tasks, and deals with full context

  • Assigned lead queue
  • Shared team context
  • Tasks, showings & deal updates

Team Leader

See every agent, every deal, in real time.

  • Team KPIs & leaderboard
  • Lead routing
  • Deal visibility & coaching

Office Admin

Run the back-office without spreadsheets.

  • Office Roster Coordination
  • Office reporting
  • Compliance & activity oversight

Broker Admin

Multi-office command center for brokerages.

  • Brokerage-wide reporting
  • Multi-office oversight
  • IDX governance controls

The reality

Every tool your business runs on —
unified

Core modules and MLS-ready workflows. One platform. Zero context switching.

Dashboard

KPIs and daily next actions.

Intelligent Lead Routing

Lead scoring, assignment rules

Listings

Manual and MLS-synced inventory.

Deals

Visual pipeline with forecasting.

Tasks

Assigned tasks, follow-ups, and activity reminders.

Calendar

Follow-ups, showings and milestones.

Business Intelligence

Real-time KPIs and dashboards.

Team management & Org structure

Roles, hierarchy and performance.

Multi-office management

Office structures, teams, roster coordination

Brokerage Oversight

Brokerage-wide reporting, compliance oversight

Website Builder

No-code, IDX-ready, SEO-optimized.

MLS Data Sync

MLS-connected listing data and compliance

Real Estate IDX Microsites

Every Microsite Is Connected Directly to Your CRM

Lista CRM microsites give agents and brokerages a branded lead-capture surface. When IDX is enabled and compliance-approved, listings and property search can feed captured leads, activity, and follow-up actions back into the CRM.

Lead Capture

Turn website visitors into qualified real estate leads with source tracking

Property Search

Powerful MLS search experience driving buyer engagement.

SEO Optimized

Rank higher with SEO-ready pages and content.

Intelligent Routing

Automatically route leads using intelligent assignment rules.

ORGANIC GROWTH ENGINE

Rank Higher, Generate More Real Estate Leads.

Every Lista CRM Microsite is built with SEO best practices from the ground up. Create search-optimized area pages, agent profiles, market reports, and content that helps buyers and sellers find your business organically.

Technical SEO

Optimized metadata, URLs, schema, and site structure.

SEO-Ready Content

Publish blogs, market updates, buyer and seller guides.

Lead-Focused Pages

Turn organic visitors into qualified real estate leads.

Local SEO

Dominate local searches with neighborhood-focused landing pages.

MLS & IDX integrations

Real-time MLS data, native IDX websites

Connect to MLS with two-way sync. Launch IDX-powered websites in minutes every listing, every update, instantly live.

MLS Data

RESO-compliant feeds with sub-minute sync.

IDX Websites

Search, save, alerts — fully branded.

Listing Synchronization

Push to CRM and Microsite.

Real-Time Property Updates

Status changes flow instantly to your site.

Dashboard showcase

The clearest view your
business has ever had

Beautiful, fast dashboards designed for executives, team leaders, and agents alike.

Integrations

Stop managing tools.
Start running your business.

Unify your entire operation on Lista CRM — built for agents, teams, and brokerages.
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Book a demo
  • Smart task queue
  • Shared listings
  • Mobile-first