A typical brokerage juggles eight or more tools to close a single deal — one app for leads, another for listings, a spreadsheet for commissions, a separate site builder, and yet another for marketing. Context gets lost, leads slip, and agents spend more time managing software than serving clients.
We built Lista CRM to end that chaos.
Built-in rule-based scoring and automatic routing every inquiry from your microsite, ads, portals, and referrals in one place.
Forecasting and commission tracking built for buy-side, list-side, and rental deals.
Two-way, RESO-compliant sync, plus native IDX websites.
Branded, SEO-ready lead-capture sites that feed straight back into the CRM.
Email, SMS, and social campaigns on Facebook & Instagram with reporting that ties every dollar to results.
Roles, routing, and roll-up reporting across teams, offices, and your whole organization.
Win more deals without an ops team.
Work assigned leads with clarity and focus.
Track every agent and every deal in real time.
Run the back office without spreadsheets.
Oversee multiple offices from one command center.
Lista CRM is built by E-Systematic, a real estate technology company, and founded by Ahmed El-Batrawy — an Egyptian-American real estate entrepreneur with more than 25 years in the industry and over $1 billion in real estate sales.
As the licensed partner and founder of Engel & Völkers Orlando, he was recognized among the top 1% of U.S. real estate professionals by closed transaction volume and has trained more than 100 agents. Lista is the product of that experience: a CRM designed by people who have actually built and run brokerages.
