Who we are

More than a CRM. Built for the whole real estate operation.
LISTA CRM brings leads, listings, deals, tasks, marketing and reporting together in one connected platform for solo agents, teams, brokerages and enterprises. CRM remains central. LISTA connects the wider operation around it.

Why we built Lista

A global real estate operating system

LISTA brings more of the real estate operation into one system. Lead and contact management form the CRM foundation. Listings, deals, tasks, calendars, campaigns, microsites and reporting connect around it. That is what we mean when we call LISTA a global real estate operating system.
What Lista does
Everything a real estate business runs on unified.

Lead management

Built-in rule-based scoring and automatic routing every inquiry from your microsite, ads, portals, and referrals in one place.

Visual deal pipelines

Forecasting and commission tracking built for buy-side, list-side, and rental deals.

MLS-connected listings

Two-way, RESO-compliant sync, plus native IDX websites.

Agent microsites

Branded, SEO-ready lead-capture sites that feed straight back into the CRM.

Multi-channel campaigns

Email, SMS, and social campaigns on Facebook & Instagram with reporting that ties every dollar to results.

Team & brokerage management

Roles, routing, and roll-up reporting across teams, offices, and your whole organization.

Who we serve

Lista is role-based, so everyone gets the right view from the newest agent on day one to the broker-owner watching the entire enterprise.

Solo agents

Win more deals without an ops team.

Team members

Work assigned leads with clarity and focus.

Team leaders

Track every agent and every deal in real time.

Office admins

Run the back office without spreadsheets.

Broker admins

Oversee multiple offices from one command center.

Built by real estate people

Designed by operators who've built and run brokerages.

Lista CRM is built by E-Systematic, a real estate technology company, and founded by Ahmed El-Batrawy — an Egyptian-American real estate entrepreneur with more than 25 years in the industry and over $1 billion in real estate sales.

As the licensed partner and founder of Engel & Völkers Orlando, he was recognized among the top 1% of U.S. real estate professionals by closed transaction volume and has trained more than 100 agents. Lista is the product of that experience: a CRM designed by people who have actually built and run brokerages.

Stop managing tools.
Start running your business.

Unify your entire operation on Lista CRM — built for agents, teams, and brokerages.

See Lista CRM in Action

Tell us a little about yourself, and we’ll show you how Lista CRM can help you capture leads, automate follow-up, manage listings, and close more deals.
No pressure. Just a personalized walkthrough of Lista CRM based on your business.